Bill > A05162

This bill creates the "I Love NY Outdoors" program, which requires the commissioner of economic development, in collaboration with the commissioner of environmental conservation, to develop a comprehensive marketing strategy to promote New York as a premier destination for hunting and fishing. Under this program, the commissioner will develop outdoor vacation itineraries and packages, potentially working with independent travel companies, and will create and distribute a brochure detailing the fish and game species in New York. The advertising campaign will target nearby states to boost tourism and highlight New York's outdoor recreational opportunities. The bill appropriates $2.5 million from the state treasury's general fund to support the program's implementation, with expenses to be audited and approved by the state comptroller. The program aims to increase awareness of New York's hunting and fishing attractions and potentially stimulate economic activity in outdoor recreation and tourism sectors.

Business and Industry

https://www.nysenate.gov/legislation/bills/2025/A5162