Bill > HB1473

This bill amends Arkansas law concerning health-related cash discount cards by strengthening consumer protection regulations. The bill requires that these cards clearly disclose they are not insurance, prominently display a 30-day cancellation right, and specify how consumers can cancel their registration. The legislation prohibits misleading or deceptive marketing practices, such as using insurance-related terminology that might confuse consumers. It allows the Attorney General, consumers, and other parties to take legal action against businesses that violate these provisions, with potential remedies including injunctions and damages. Notably, the bill now requires consumers to provide a 30-day written notice to businesses before initiating a lawsuit, giving businesses an opportunity to cure any violations. If a business provides a written statement addressing the violations within that period, it can prevent a lawsuit for damages. The bill applies retroactively, meaning it covers potential violations that occurred before the law's effective date, and it provides cumulative remedies that can be used alongside other existing consumer protection laws.

Justice

https://arkleg.state.ar.us/Bills/Detail?id=hb1473&ddBienniumSession=2025%2F2025R