Bill > A05556

This bill amends the New York General Business Law to prohibit food service establishments, which are defined as any place providing food directly to consumers (including restaurants, food stands, and mobile vendors), from increasing the price of food or beverage items based on anticipated customer demand. The bill allows exceptions to this rule: establishments can still increase prices at specific times of day (such as during early-bird specials or happy hours) and are permitted to raise prices once per seven-day period. The goal appears to be preventing dynamic pricing strategies that could potentially exploit consumer demand by raising prices in real-time. The legislation would take effect 90 days after becoming law, giving food service establishments time to adjust their pricing practices. By limiting price modifications, the bill aims to provide more pricing transparency and protect consumers from sudden, demand-driven price increases.

Business and Industry

https://www.nysenate.gov/legislation/bills/2025/A5556