Bill > S1111

This bill establishes new provisions for truth in digital advertising sales in Idaho, creating a framework to protect advertisers by ensuring transparency and accountability from digital advertising publishers. The bill defines multiple technical terms related to digital advertising, such as "ad reach," "click-through rate," and "geo-targeting," and outlines a process by which advertisers (purchasers) can request verification of key performance indicators from publishers within 30 days after a digital advertisement's term expires. If a publisher fails to provide requested verification, they can be held liable and may be required to refund the advertising fees or pay actual damages. The bill specifies that publishers must maintain a verification request method for up to three months after an advertisement's scheduled end date, and ensures that the verification process will not require disclosure of personal or proprietary information. Importantly, the bill defines a wide range of digital advertising contexts, including websites, mobile applications, connected television devices, and social media platforms. The new law is set to go into effect on July 1, 2025, and is designed to provide greater accountability and transparency in digital advertising sales within the state of Idaho.

Business and Industry, Government Affairs, Justice

State Affairs Committee (S)

https://legislature.idaho.gov/sessioninfo/2025/legislation/S1111/