Bill > AB723

This bill requires real estate brokers, salespersons, and their representatives to provide clear disclosure when using digitally altered images in property advertisements. Specifically, they must include a conspicuous statement indicating that the image has been digitally modified and provide a link (via website, URL, or QR code) to the original, unaltered image. A "digitally altered image" is defined as a photo modified using photo editing software or artificial intelligence to add, remove, or change elements such as furniture, appliances, paint color, landscaping, or even views outside the property. The bill does not consider minor photo adjustments like lighting, cropping, or color correction as digital alteration. If the advertisement is on a website controlled by the real estate professional, they must either include the unaltered image directly or provide a link to it. The goal is to ensure potential property buyers have access to accurate, unmanipulated representations of properties being marketed. Violations of these requirements would be considered a crime, making this a state-mandated local program. The bill also specifies that no additional state reimbursement is required for implementing these new regulations.

Budget and Finance, Business and Industry, Justice

https://leginfo.legislature.ca.gov/faces/billStatusClient.xhtml?bill_id=202520260AB723