Bill > AB723

This bill requires real estate brokers, salespersons, and their representatives to disclose when they use digitally altered images in property advertisements or promotional materials. Specifically, they must include a conspicuous statement indicating the image has been modified and provide a link to the original, unaltered image via a website, URL, or QR code. A "digitally altered image" is defined as an image changed using photo editing software or artificial intelligence to add, remove, or modify elements like fixtures, furniture, appliances, landscaping, or views, but excludes basic photo adjustments like lighting or cropping. If the advertisement is on a website controlled by the real estate professional, they must either directly include the unaltered image or provide a link to it. The bill treats violations as a potential crime, and it includes a provision that the state will not need to reimburse local agencies for implementing these new requirements. The goal is to increase transparency and prevent potential misrepresentation of properties through manipulated images.

Budget and Finance, Business and Industry, Justice

https://leginfo.legislature.ca.gov/faces/billStatusClient.xhtml?bill_id=202520260AB723