Bill > SB420

This bill establishes comprehensive privacy protections for consumers in New Mexico by creating the Community Privacy and Safety Act. The legislation requires online platforms and service providers to configure default privacy settings at the highest level of protection, provide clear privacy information, and offer tools for consumers to exercise their privacy rights. For minors, the bill mandates additional safeguards such as disabling notifications during nighttime hours and preventing contact by unknown users. The bill prohibits covered entities from profiling consumers by default, processing personal data beyond what is necessary to provide requested services, and engaging in targeted advertising without explicit opt-in consent. Consumers are granted rights to access, correct, and delete their personal data, and companies are forbidden from retaliating against consumers who exercise these rights. Violations can result in civil penalties of up to $2,500 per consumer for negligent violations and $7,500 for intentional violations. The law applies to for-profit entities offering online services in New Mexico, with some exceptions for small businesses, government entities, and services already regulated by federal privacy laws. The state Department of Justice is tasked with creating implementation rules and providing annual reports comparing the act's requirements with federal privacy regulations.

Budget and Finance

https://www.nmlegis.gov/Legislation/Legislation?chamber=S&legtype=B&legno=420&year=25