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Bill > LD636


ME LD636

ME LD636
An Act to Remove the Limit on Free Promotional Merchandise Bars and Restaurants May Accept from Vendors


summary

Introduced
02/20/2025
In Committee
02/20/2025
Crossed Over
Passed
Dead
04/08/2025

Introduced Session

132nd Legislature

Bill Summary

This bill allows the unconditional distribution of merchandise to an on-premises retail licensee from a licensed in-state or out-of-state manufacturer or wholesaler of malt liquor or wine, a certificate of approval holder or a wholesale licensee.

AI Summary

This bill modifies existing Maine alcohol distribution regulations by removing restrictions on promotional merchandise that bars and restaurants can accept from alcohol vendors. Specifically, the bill amends Section 708 of Title 28-A of the Maine Revised Statutes to allow wholesale licensees to provide free merchandise to on-premises retail licensees, which was previously prohibited. The legislation permits unconditional distribution of promotional merchandise from licensed manufacturers, wholesalers, and certificate of approval holders to retail establishments. This change means that bars and restaurants can now freely accept promotional items like branded glasses, signs, or other marketing materials from alcohol vendors without previous limitations. The bill aims to provide more flexibility for businesses in the alcohol sales and distribution industry by removing what was likely seen as an overly restrictive regulation on marketing and promotional practices.

Committee Categories

Military Affairs and Security

Sponsors (1)

Last Action

Ought Not to Pass Pursuant To Joint Rule 310, Apr 8, 2025 (on 04/08/2025)

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