Bill > SB576

This bill prohibits video streaming services from playing commercial advertisements at a louder volume than the video content they accompany, starting July 1, 2026. The legislation defines a "video streaming service" as an entity that provides video programming or content directly to consumers via internet protocol, but specifically excludes television broadcast stations, cable operators, and services without commercial advertisements. The bill requires streaming services to follow volume regulations similar to those established by the Federal Communications Commission's Commercial Advertisement Loudness Mitigation (CALM) Act, which aims to prevent excessively loud commercials. Importantly, the bill explicitly states that it does not create a private right of action, meaning individual consumers cannot sue streaming services directly for violating the volume restrictions. This legislation is part of broader efforts to regulate advertising practices and protect consumers from disruptive commercial experiences, building upon existing federal regulations that currently apply to traditional television broadcast platforms.

Business and Industry

https://leginfo.legislature.ca.gov/faces/billStatusClient.xhtml?bill_id=202520260SB576