Bill > S05388

This bill introduces new regulations for alcoholic beverage advertisements and licensing in New York State. The legislation requires that all advertisements for alcoholic beverages include an alcoholism assistance hotline number (877-8-HOPENY or text HOPENY 46769), with specific formatting requirements for different types of media such as print, billboards, video, television, and websites. The bill restricts advertising content by prohibiting depictions of individuals under 21 consuming alcohol, mandating that advertisements be factual and not misleading, and requiring licensees to clearly state their facility's name and location. Additionally, the State Liquor Authority must establish rules for licensees to implement responsible drinking programs, including comprehensive employee training on recognizing and addressing alcohol abuse, particularly among users under 30. Licensees must submit all advertisements to the authority within five business days of publication, maintain records of advertisements for two years, and be prepared to discontinue advertisements if directed by the authority. The new regulations aim to promote responsible alcohol consumption and provide resources for those struggling with alcoholism.

Government Affairs

https://www.nysenate.gov/legislation/bills/2025/S5388