Bill > AB1355

This bill establishes the California Location Privacy Act, which significantly restricts how businesses and entities can collect, process, and use individuals' location information within California. The bill prohibits covered entities from collecting or processing location information unless it is necessary to provide goods or services specifically requested by an individual, and imposes strict limitations on data usage, including banning the sale, trading, or leasing of location data to third parties. Covered entities must prominently display a notice at the point of location information collection, providing details about who is collecting the data and how to get more information, and must maintain a comprehensive location privacy policy that explains data usage, retention, and management practices. The bill defines "location information" broadly, including GPS coordinates, cell-site data, license plate recognition data, and other precise geographical tracking methods. Violations can result in significant legal consequences, including potential damages of $25,000 per incident, with enforcement powers granted to the California Privacy Protection Agency, the Attorney General, and local prosecutors. The bill also prohibits state and local agencies from monetizing location information and includes specific protections for medical and research-related location data. Importantly, the legislation builds upon and complements existing California privacy laws like the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act of 2020, aiming to provide stronger protections for individuals' location privacy.

Budget and Finance, Business and Industry, Justice

https://leginfo.legislature.ca.gov/faces/billStatusClient.xhtml?bill_id=202520260AB1355