Bill > A05862

This bill proposes to prohibit television advertisements for junk food between 6 A.M. and 9 P.M. in New York State, with "junk food" specifically defined as any food item meeting one or more of seven nutritional criteria, such as having more than 400 calories per serving, more than 480 milligrams of sodium per serving, more than 35% of calories from fat, or more than 15 grams of total sugars per serving. Television stations or their representatives who broadcast advertisements for such foods during the specified time frame would be considered guilty of a misdemeanor. The intent of the bill appears to be to reduce exposure to potentially unhealthy food marketing, particularly during times when children are more likely to be watching television. The law would take effect one year after becoming official, which would give television stations and advertisers time to adjust their marketing strategies to comply with the new regulations.

Business and Industry

https://www.nysenate.gov/legislation/bills/2025/A5862