Bill > HB3724

This bill modifies Oregon's cannabis regulations by revising language related to marketing and packaging restrictions for marijuana items, with a focus on preventing minor access. Specifically, the bill changes the Oregon Liquor and Cannabis Commission's advertising and packaging rules from prohibiting items that are "attractive to minors" to language that prevents marketing and packaging "likely to cause minors to unlawfully possess or consume" cannabis products. The bill adds a requirement that the Commission describe, using objective criteria, what packaging might entice minors, including prohibiting imagery or characters primarily associated with children that could encourage underage cannabis use. The amendments will become operative on January 1, 2026, and the bill allows the Commission to take preparatory actions before that date. The changes apply to various cannabis products including marijuana, cannabinoid concentrates, extracts, and edibles, and aim to improve public health and safety regulations around cannabis marketing and packaging. The bill takes effect 91 days after the 2025 regular legislative session adjourns, providing a clear timeline for implementation of these updated cannabis regulations.

Business and Industry

https://olis.oregonlegislature.gov/liz/2025R1/Measures/Overview/HB3724