Bill > H1005

This bill creates a new section in Florida Statutes (501.2043) that defines several specific actions as unfair or deceptive trade practices, which will become enforceable starting January 1, 2026. The bill outlines seven distinct prohibited practices for businesses and their representatives during consumer transactions, including advertising prices that do not include mandatory fees, misrepresenting the source or approval of goods and services, failing to clearly indicate additional taxes and fees, making false statements about price reductions, falsely representing transaction rights or obligations, promising rebates or discounts contingent on future events, and misrepresenting a salesperson's authority. These practices would be considered violations under existing consumer protection statutes (sections 501.206-501.2075), allowing for legal enforcement. The bill provides consumers additional protection against misleading business practices by establishing clear standards for transparency and honesty in commercial transactions, with the law scheduled to take effect on July 1, 2025.

Business and Industry

https://www.flsenate.gov/Session/Bill/2025/1005