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Bill > H0390


VT H0390

VT H0390
An act relating to restrictions on digital advertising brokers


summary

Introduced
02/26/2025
In Committee
02/26/2025
Crossed Over
Passed
Dead

Introduced Session

2025-2026 Session

Bill Summary

This bill proposes to restrict certain digital advertisers from being able to own both a buying and selling digital advertisement brokerage and to require certain digital advertisers to adhere to ethical business practices, including the use of reasonable diligence in avoiding conflicts of interest and acting in the best interests of its customers.

AI Summary

This bill aims to regulate digital advertising brokers, which are companies that facilitate the buying and selling of online advertisements. Specifically, it proposes to prevent these brokers from simultaneously acting as both a buyer and a seller of digital advertisements, thereby avoiding potential conflicts of interest. Additionally, the bill mandates that these digital advertisers must conduct their business ethically, which includes exercising reasonable care to prevent situations where their own interests might clash with those of their clients and always prioritizing the best interests of their customers.

Committee Categories

Business and Industry

Sponsors (1)

Last Action

House Committee on Commerce and Economic Development Hearing (00:00:00 4/3/2025 ) (on 04/03/2025)

bill text


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