summary
Introduced
02/26/2025
02/26/2025
In Committee
02/26/2025
02/26/2025
Crossed Over
Passed
Dead
Introduced Session
2025-2026 Session
Bill Summary
This bill proposes to restrict certain digital advertisers from being able to own both a buying and selling digital advertisement brokerage and to require certain digital advertisers to adhere to ethical business practices, including the use of reasonable diligence in avoiding conflicts of interest and acting in the best interests of its customers.
AI Summary
This bill aims to regulate digital advertising brokers, which are companies that facilitate the buying and selling of online advertisements. Specifically, it proposes to prevent these brokers from simultaneously acting as both a buyer and a seller of digital advertisements, thereby avoiding potential conflicts of interest. Additionally, the bill mandates that these digital advertisers must conduct their business ethically, which includes exercising reasonable care to prevent situations where their own interests might clash with those of their clients and always prioritizing the best interests of their customers.
Committee Categories
Business and Industry
Sponsors (1)
Last Action
House Committee on Commerce and Economic Development Hearing (00:00:00 4/3/2025 ) (on 04/03/2025)
Official Document
bill text
bill summary
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bill summary
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bill summary
| Document Type | Source Location |
|---|---|
| State Bill Page | https://legislature.vermont.gov/bill/status/2026/H.390 |
| BillText | https://legislature.vermont.gov/Documents/2026/Docs/BILLS/H-0390/H-0390%20As%20Introduced.pdf |
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