Bill > A5423

This bill requires the New Jersey Economic Development Authority (EDA) to expand its Small Business E-commerce Support Program, which was established as part of the New Jersey Economic Recovery Act of 2020, to include social media development services among its existing digital support offerings. Currently, the program provides e-commerce and digital marketing consulting services to eligible small businesses like restaurants, retail stores, and personal care businesses located in New Jersey, with services focused on website development, e-commerce platforms, and digital marketing plans. The bill mandates that social media platform development assistance be added to these services as part of the pilot program. Importantly, the legislation specifies that this requirement only applies to the current pilot program, and upon its termination, the EDA will not be obligated to continue offering social media development services in future pilot products under the Main Street Recovery Finance Program. The act is designed to take effect immediately, providing small businesses with additional digital marketing support to help them grow and compete in an increasingly online marketplace.

Business and Industry, Government Affairs

https://www.njleg.state.nj.us/bill-search/2024/A5423