Bill > S06142

This bill amends the New York General Business Law by prohibiting the erection or maintenance of billboards advertising alcoholic beverages within 1,000 feet of public or private elementary and secondary schools, as well as playgrounds near such schools. The bill provides a broad definition of "billboard" that includes any stationary device designed to attract the attention of motor vehicle operators or pedestrians, such as signs, notices, posters, or displays. By creating this geographical restriction, the legislation aims to limit exposure of alcohol advertising to school-aged children and youth by preventing such advertisements in close proximity to educational and recreational spaces. The law will take effect one year after its enactment, giving businesses and advertisers time to adjust to the new requirements. This type of regulation is part of broader efforts to reduce youth exposure to alcohol marketing and potentially influence alcohol consumption behaviors among young people.

Business and Industry

https://www.nysenate.gov/legislation/bills/2025/S6142