Bill > SF2230

This bill requires insurance companies licensed in Minnesota that offer homeowner's insurance to include two specific pieces of information in all their advertisements across print, television, electronic, and radio media: (1) the total amount the insurance company spent on advertising and marketing during the previous calendar year, and (2) for publicly traded insurance companies, the increase or decrease in their stock prices for the previous calendar year. By mandating this transparency, the bill aims to provide consumers with additional financial context about the insurance companies advertising their homeowner's insurance products, potentially helping consumers make more informed decisions about their insurance choices by understanding the company's marketing expenditures and financial performance.

Business and Industry

https://www.revisor.mn.gov/bills/bill.php?b=Senate&f=SF2230&ssn=0&y=2025