Bill > SB1960

This bill establishes comprehensive digital replication rights for individuals in Texas, creating a legal framework to protect a person's voice and visual likeness from unauthorized digital reproduction. The legislation defines a "digital replica" as a computer-generated, highly realistic electronic representation of an individual that can be created without their actual performance, and establishes that individuals (or their heirs) have a property right to authorize the use of their digital likeness. The bill allows individuals to license their digital replication rights during their lifetime, with specific restrictions for minors, and extends these rights for 10 years after death (with potential 5-year renewals) or until 70 years after the individual's death. Online service providers are required to designate an agent to receive notifications about unauthorized digital replicas and must promptly remove such content when notified. The legislation provides legal mechanisms for individuals to seek injunctive relief or monetary damages, including statutory damages ranging from $5,000 to $25,000 per violation, depending on the type of entity responsible. Notably, the bill includes exceptions for certain uses like news broadcasts, documentaries, commentary, and fleeting representations, and it takes effect on September 1, 2025, providing a clear legal pathway to protect individuals' digital identities in an era of advancing artificial intelligence and digital reproduction technologies.

Business and Industry, Justice

https://capitol.texas.gov/BillLookup/History.aspx?LegSess=89R&Bill=SB1960