Bill > S219

This bill modifies Section 25C, subsection (f) of Chapter 138 of the Massachusetts General Laws to allow retailers who are licensed to sell alcoholic beverages for off-premises consumption (such as liquor stores) to issue coupons to customers for alcoholic beverages at prices lower than their current posted prices. The key provision is that while these coupons can reduce the price, the final cost to the customer must not fall below the retailer's actual invoiced cost after accounting for any applicable discounts. This change provides retailers more flexibility in promotional pricing for alcoholic beverages while still maintaining a minimum price threshold to prevent sales below cost, which could potentially harm the business or violate existing regulations.

Labor and Employment

https://malegislature.gov/Bills/194/S219