Bill > S1593

This bill establishes a new grant program called the Positive Social Norms Marketing Program, to be administered jointly by the Massachusetts Department of Public Health and the Department of Education. The program will provide funding to school districts to implement evidence-based positive social norms marketing campaigns in elementary and secondary schools. Positive social norms marketing is a prevention strategy that aims to reduce substance use among youth by challenging misconceptions about the prevalence of substance use and highlighting healthier behavioral norms. The Department of Public Health will be responsible for creating guidelines that will govern how these marketing campaigns are designed and implemented. The program is subject to appropriation, which means funding will depend on the state's budgetary allocations. By targeting youth with evidence-based messaging, the bill seeks to prevent substance abuse by shaping perceptions and promoting healthier choices among students.

Health and Social Services

https://malegislature.gov/Bills/194/S1593