Bill > S81

This bill seeks to modernize cannabis retail operations by modifying advertising restrictions for marijuana establishments. Specifically, the legislation amends existing law to allow marijuana establishments more flexibility in promoting their businesses, including the ability to advertise sales, discounts, and customer loyalty programs through various channels such as within their physical establishments, via delivery services, on their internet websites, and through opt-in email marketing campaigns. The Cannabis Commission is required to update its regulations to align with these new provisions within 365 days of the bill's effective date. This change represents an effort to provide marijuana businesses with more marketing opportunities while likely maintaining some regulatory oversight to prevent excessive or inappropriate advertising. The bill appears designed to help cannabis retailers more effectively communicate with potential customers and compete in the marketplace by removing previous prohibitions on certain types of promotional activities.

Budget and Finance, Health and Social Services

https://malegislature.gov/Bills/194/S81