Bill > S51

This bill establishes a comprehensive regulatory framework for social media platforms to enhance transparency and protect children from potential online harm. The legislation creates an Office of Social Media Transparency and Accountability within the Massachusetts Attorney General's office to oversee and regulate social media platforms (defined as "covered platforms") that process personal information of at least 100,000 consumers or derive significant revenue from personal data. These platforms will be required to register annually, undergo monthly algorithm risk audits by independent third-party auditors, and submit detailed annual transparency reports focusing on children's usage and potential harmful impacts. The audits and reports will examine risks such as mental health disorders, addiction-like behaviors, online bullying, sexual exploitation, and predatory marketing practices. Beginning in 2026, platforms must provide granular data about children's platform usage, including time spent, age demographics, and system design features. An Advisory Council of experts will be empaneled to review and identify emerging risks, and platforms may be required to develop mitigation plans if harmful trends are detected. Platforms found in violation can face civil penalties up to $500,000 per violation, with collected funds intended to support enforcement and promote positive mental health outcomes for children. The bill aims to increase accountability and provide transparency in how social media algorithms may negatively impact young users.

Budget and Finance, Business and Industry

https://malegislature.gov/Bills/194/S51