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Bill > H375


NC H375

NC H375
AI/Ban Deceptive Ads


summary

Introduced
03/11/2025
In Committee
03/13/2025
Crossed Over
Passed
Dead

Introduced Session

2025-2026 Session

Bill Summary

AN ACT TO REGULATE THE USE OF DEEPFAKES AND DECEPTIVE ADVERTISEMENTS IN ELECTIONS AND PROTECT MINORS AND THE GENERAL PUBLIC FROM MISUSE OF ARTIFICIAL INTELLIGENCE AND SYNTHETIC MEDIA.

AI Summary

This bill introduces comprehensive legislation to regulate the use of artificial intelligence (AI) and synthetic media in North Carolina, focusing on three primary areas: political campaigns, pornography and fabricated images, and AI transparency. For political campaigns, the bill requires creators and sponsors of synthetic media (AI-generated content that manipulates images, audio, or video) to provide clear disclosures when distributing content within 90 days of an election, including specific labeling that indicates the content was generated by AI. The legislation also establishes legal remedies for candidates whose likeness is misused in deceptive media, allowing them to seek injunctions and potentially recover legal fees. In the realm of pornography, the bill criminalizes the creation and possession of generated child pornography and establishes legal protections against the unauthorized disclosure of fabricated intimate images. Additionally, the bill mandates transparency in AI interactions, requiring businesses and professionals in regulated occupations to disclose when generative AI is being used. Violations can result in misdemeanor or felony charges, depending on the severity and intent, with penalties potentially escalating for repeat offenders or those attempting to cause harm. The law is designed to protect voters, minors, and the general public from potential manipulation and harm caused by advanced AI technologies, while still preserving protections for satire, parody, and constitutionally protected speech. The act is set to become effective on December 1, 2025.

Committee Categories

Business and Industry

Sponsors (22)

Last Action

Commerce and Economic Development Hearing (10:00:00 4/1/2025 643 LOB) (on 04/01/2025)

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