Bill > H381

This bill amends Section 25C of Chapter 138 of the Massachusetts General Laws to allow retailers with licenses to sell alcoholic beverages for off-premises consumption (such as liquor stores) to issue coupons to customers for alcoholic beverages at prices lower than their current posted prices. The key stipulation is that the final price of the alcoholic beverage after the coupon discount cannot be less than the retailer's actual invoiced cost, which includes any existing wholesale discounts. This provision provides retailers with more flexibility in pricing and promotional strategies while ensuring they do not sell alcoholic beverages at a loss, which could potentially help them compete more effectively in the marketplace and offer consumers cost savings.

Labor and Employment

https://malegislature.gov/Bills/194/H381