Bill > H147

This bill modifies cannabis retail marketing regulations by allowing marijuana establishments to advertise sales, discounts, and customer loyalty programs in ways that were previously restricted. Specifically, the bill permits advertising and marketing through in-store displays, delivery services, websites maintained by marijuana establishments, and opt-in email marketing campaigns. The legislation requires the Cannabis Commission to update its regulations to align with these new provisions within 365 days of the bill's effective date. This change appears intended to provide cannabis retailers with more flexibility in promoting their businesses and engaging with customers, similar to marketing practices in other retail industries. The bill amends an existing section of Massachusetts cannabis law (Chapter 94G) to explicitly allow these marketing activities, which were previously potentially prohibited or unclear under prior regulations.

Health and Social Services

https://malegislature.gov/Bills/194/H147