Bill > H350

This bill establishes new regulations for private and control label distilled spirits in Massachusetts, defining key terms such as "control label brand" (a spirit manufactured for a retailer with coordinated production details but not directly owned by the retailer) and "private label brand" (a spirit bearing a retailer's owned name or trademark). The legislation requires retailers to clearly disclose when a product is their private or control label brand both in-store and in advertising, and prohibits creating brands that might be confusingly similar to existing alcohol products. Retailers must sell these brands through the state's legal distribution system, comply with trade practice laws, avoid preferential in-store treatment, and pay all development costs. Suppliers must establish independent pricing, and all parties must maintain detailed sales records for at least three years. The Alcoholic Beverages Control Commission is empowered to investigate business relationships related to these brands and establish enforcement procedures, with the goal of ensuring transparency and fairness in the distilled spirits market. The commission is also authorized to create rules and regulations to implement the act.

Labor and Employment

https://malegislature.gov/Bills/194/H350