Bill > H94

This bill establishes a comprehensive framework for artificial intelligence (AI) accountability and consumer protection in Massachusetts, creating Chapter 93M of the General Laws. The legislation requires AI developers to exercise reasonable care in identifying and mitigating potential algorithmic discrimination, mandating detailed documentation of AI systems' risks, limitations, and training datasets, and compelling them to disclose known risks to the Attorney General and system deployers. For deployers of high-risk AI systems (those materially influencing decisions in areas like employment, healthcare, and financial services), the bill requires annual impact assessments, implementation of risk management programs aligned with national standards, and robust consumer protections such as notifying individuals when AI influences consequential decisions. Additionally, corporations using AI for consumer targeting must publicly disclose their AI usage methods, purposes, and potential behavioral influences. The bill provides exemptions for small businesses and low-risk systems, and grants the Attorney General exclusive enforcement authority, treating violations as unfair trade practices. Notably, the bill does not allow private legal action by consumers but mandates a public education campaign to increase awareness about AI's role in decision-making. Sections of the bill will take effect either 180 days or one year after passage, depending on the specific provisions, with the goal of ensuring transparency, accountability, and protection against algorithmic discrimination.

Business and Industry

https://malegislature.gov/Bills/194/H94