Bill > H90

This bill introduces comprehensive regulations for artificial intelligence (AI) content provenance in Massachusetts, establishing new requirements for AI-generated content transparency. The bill defines key terms like GenAI (generative AI) models, Synthetic Content, and Provenance Data, and mandates that GenAI providers apply metadata indicating the origin and modifications of AI-generated content. Specifically, GenAI providers must create tools that allow users to add provenance information to fully or partially AI-generated content, and make a "Provenance Reader" available to the public. Large online platforms are required to retain and provide provenance information for content posted on their platforms, helping users understand whether content is partially or fully AI-generated. Additionally, capture devices like cameras and mobile phones must include features that enable users to include provenance data in their captured content, with a focus on secure, hardware-based provenance tracking. The bill aims to increase transparency and accountability in AI content creation by ensuring that users can easily identify the source and potential AI involvement in digital content, thereby helping consumers make more informed decisions about the media they consume.

Business and Industry

https://malegislature.gov/Bills/194/H90