Bill > HB4756

This bill adds a new chapter to the Texas Business & Commerce Code that broadly prohibits paid advertisements for prescription drugs, with two specific exceptions. Under the proposed law, a "paid advertisement" is defined as a communication that promotes a good or service and is disseminated in exchange for compensation. The bill would prevent most prescription drug advertisements, but would allow such ads in two specific scenarios: when the advertisement is distributed exclusively to medical, dental, or nursing professionals through a professional scientific publication, or when the advertisement is used solely for public health education by an entity without a direct or indirect commercial interest in selling the drug. Moreover, any violation of the advertising prohibition would be considered a deceptive trade practice, making it actionable under existing consumer protection laws. The bill is set to take effect on September 1, 2025, giving businesses and advertisers time to prepare for the new restrictions on prescription drug marketing.

Business and Industry

https://capitol.texas.gov/BillLookup/History.aspx?LegSess=89R&Bill=HB4756