Bill > HB4936

This bill directs the Texas Economic Development and Tourism Office to conduct a comprehensive study evaluating the marketing expenses and efforts of state agencies, with the goal of potentially creating a new Department of Marketing Services. The study must analyze the total marketing costs for each state agency, including grants and loan programs, determine the number and duties of full-time equivalent positions needed for the new department, assess the results of current marketing efforts, and estimate potential cost savings from consolidating marketing services. The office is required to prepare a detailed report by September 30, 2026, submitted to the governor, lieutenant governor, and legislators, which will include findings, recommendations, a breakdown of marketing-related expenses by agency, and an analysis of the feasibility of creating a centralized marketing department. The bill defines key terms such as "full-time equivalent position" and includes an expiration date of September 1, 2027, with the potential to take effect immediately if it receives a two-thirds vote in the Texas legislature, or otherwise on September 1, 2025.