Bill > S1060

This bill, known as the AMERICA Act (Advertising Middlemen Endangering Rigorous Internet Competition Accountability Act), aims to prevent conflicts of interest and promote competition in digital advertising by establishing new regulations for companies with substantial digital advertising revenue. The bill prohibits large companies (those with over $20 billion in digital advertising revenue) from simultaneously owning digital advertising exchanges, buy-side brokerages, sell-side brokerages, and digital advertising spaces to reduce potential market manipulation. Companies with over $5 billion in digital advertising revenue must adhere to several key requirements, including a "best interest duty" to act in the best interests of their brokerage customers, provide transparency by supplying detailed information about advertising transactions upon request, maintain strict firewalls between different business units, ensure fair access to digital advertising exchanges, synchronize business clocks, and publicly disclose routing practices. The bill empowers the Attorney General and state attorneys general to enforce these regulations through civil actions, and it also provides a private right of action for brokerage customers harmed by violations. Additionally, the bill requires companies to divest certain business units if they are found to be in violation of the new rules, with the Attorney General overseeing the divestiture process to ensure it does not harm market competition.

Justice

https://www.congress.gov/bill/119th-congress/senate-bill/1060/all-info