Bill > K00252

This resolution memorializes Governor Kathy Hochul to proclaim February 2025 as Lamb Lovers Month in New York State, in conjunction with the American Lamb Board's (ALB) annual promotional campaign. The resolution highlights the ALB's efforts to build awareness and demand for American Lamb through a digital marketing initiative called "Ewe Complete Me," which encourages consumers to share lamb recipes on social media and participate in promotional activities. The resolution provides context about the ALB, explaining that it is an industry-funded national research and promotion program overseen by the USDA, with an annual budget of approximately $2.5 million, primarily focused on lamb promotion. The resolution also recognizes the importance of the meat-packing industry and its contribution to the state's agricultural landscape, and formally requests that copies of the resolution be transmitted to Governor Hochul and the American Lamb Board.

https://www.nysenate.gov/legislation/bills/2025/K252