Bill > A07380

This bill establishes clear standards for advertising deeply affordable housing in New York by defining "deeply affordable" as housing units that are affordable to households earning 60% or less of the area median income, as defined by the U.S. Department of Housing and Urban Development. The bill requires that any advertisement for housing units that claims to be "deeply affordable" must accurately reflect this definition, and considers false advertising of housing units as a violation of existing consumer protection laws. For mixed housing developments with both market-rate and deeply affordable units, advertisements must clearly disclose the percentage or specific number of deeply affordable units. The bill also mandates that municipal and state governments follow these advertising guidelines when communicating about available housing units, ensuring transparency in public-facing communications, databases, and promotional materials. Importantly, the bill clarifies that these advertising standards do not impact eligibility for existing affordability program tax credits or grants, but any advertisements for such programs must still comply with the new advertising rules. The bill will take effect 180 days after becoming law.

Housing and Urban Affairs

https://www.nysenate.gov/legislation/bills/2025/A7380