Bill > S07033

This bill enacts the Preventing Algorithmic Pricing Discrimination Act, which introduces new regulations around algorithmic pricing in New York State. The bill defines key terms like "algorithm" (a computational process using rules), "dynamic pricing" (prices that fluctuate based on real-time information), and "personalized algorithmic pricing" (dynamic pricing derived from consumer data). It requires businesses to provide a clear and conspicuous disclosure that states "THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA" when using personalized algorithmic pricing. The bill also prohibits the use of protected class data (such as ethnicity, age, disability, sex, sexual orientation) in pricing that would result in discriminatory treatment or different prices for individuals based on these characteristics. Violations can result in injunctions and civil penalties up to $1,000 per violation, which would be enforced by the New York Attorney General. Notably, the bill includes exemptions for insurance companies and financial services institutions. The law will take effect 60 days after it becomes law, aiming to increase transparency and prevent potential algorithmic discrimination in pricing practices.

Business and Industry

https://www.nysenate.gov/legislation/bills/2025/S7033