Bill > SF3177

This bill modifies the legal framework for Explore Minnesota, expanding its scope and mission beyond traditional tourism promotion. The bill broadens the organization's mandate to include not just tourism, but also business opportunities, film promotion, outdoor recreation, and overall economic development. Specifically, the bill changes Explore Minnesota from a tourism-focused division to a more comprehensive office with multiple divisions, including Explore Minnesota Tourism, Explore Minnesota for Business, and Explore Minnesota Film. The director, who is appointed by the governor and serves in an unclassified role, will now oversee these expanded responsibilities. The bill updates the organization's mission statement to emphasize supporting the state's economic growth through various promotional efforts, and modifies the director's duties to reflect this broader mandate. The changes enable the director to coordinate marketing strategies across state agencies, apply for and disburse grants, conduct market research, and enter into promotional contracts with more flexibility. The bill also adjusts language around promotional expenses and reporting requirements to align with the new, more expansive mission of Explore Minnesota.

Labor and Employment

https://www.revisor.mn.gov/bills/bill.php?b=Senate&f=SF3177&ssn=0&y=2025