Bill > S07345

This bill amends the New York General Business Law to more precisely define and regulate price gouging during states of emergency, establishing clear guidelines for what constitutes an "unconscionably excessive price." Specifically, the bill provides that a price increase is not considered excessive if it is 10% or less above the seller's pre-emergency price, current prices in non-emergency areas, the seller's acquisition or replacement cost plus customary markup, or if the price is due to normal market fluctuations or pre-existing contract terms. The law applies to consumer goods, essential medical supplies, and services critical to public health and welfare during abnormal market disruptions like natural disasters, strikes, or emergencies declared by the governor. If a violation is alleged, the Attorney General can seek a court order with potential civil penalties up to $25,000 per violation or three times the gross receipts, whichever is greater. The bill aims to protect consumers from unfair pricing practices during vulnerable periods while allowing businesses some flexibility to cover legitimate increased costs, providing a more nuanced approach to preventing price gouging than the previous law.

Business and Industry

https://www.nysenate.gov/legislation/bills/2025/S7345