Bill > LD1727

This bill introduces new regulations for the use of artificial intelligence (AI) chatbots in consumer transactions in Maine, requiring businesses to be transparent about their use of AI technology. Specifically, the bill defines an "artificial intelligence chatbot" as a software application that simulates human conversation through text or audio communications, and prohibits businesses from using AI chatbots in trade and commerce in a way that could mislead consumers into thinking they are interacting with a human. The legislation mandates that businesses must provide clear and conspicuous notification to consumers when they are engaging with an AI chatbot, ensuring that consumers are aware they are not communicating with a human representative. Any violation of this disclosure requirement would be considered a breach of the Maine Unfair Trade Practices Act, which could subject businesses to potential legal penalties. The bill aims to protect consumers from potential deception by requiring upfront transparency about the use of AI technology in commercial interactions.