Bill > S07573

This bill requires retailers offering digital coupons to also provide consumers with equivalent paper coupons of the same value. A digital coupon is defined as a store coupon, rebate, or similar promotional instrument offered through the internet. Under the proposed law, businesses that fail to offer a paper version of a digital coupon would be subject to civil penalties of up to $2,500 for a first offense and up to $5,000 for subsequent violations. These penalties would be enforced by the division of consumer protection under the New York executive law. The secretary of state is tasked with developing rules and regulations to implement this requirement. The bill is set to take effect six months after becoming law, which provides retailers time to adjust their promotional practices to comply with the new requirement. The goal appears to be ensuring that consumers who may not have internet access or prefer traditional paper coupons are not excluded from promotional discounts offered digitally.

Business and Industry

https://www.nysenate.gov/legislation/bills/2025/S7573