Bill > S07584

This bill requires the New York State Department of Health to enhance its tobacco and vapor product prevention and control activities with a specific focus on populations historically targeted by tobacco and vapor product advertising. The bill amends existing public health law to broaden the department's prevention programs, including community and school-based initiatives, marketing and advertising campaigns, nicotine cessation programs, and efforts to reduce smoking disparities. Key changes include expanding the language around prevention activities to explicitly mention targeting consumers who have been historically targeted by tobacco and vapor product manufacturers, developing age-appropriate educational materials about vapor product health risks, and creating marketing campaigns specifically designed to discourage tobacco and vapor product use. The bill also requires the department to collaborate with the Commissioner of Education to establish a comprehensive vapor product prevention, control, and awareness program aimed particularly at students, parents, and school personnel. These changes seek to address the ongoing public health challenges associated with tobacco and vapor product use, with a particular emphasis on protecting younger populations from these products. The bill will take effect on the first of September following its passage.

Health and Social Services

https://www.nysenate.gov/legislation/bills/2025/S7584