Bill > HB4429

This bill establishes the "Digital Age Assurance Act" to regulate access to mature content online, focusing on protecting minors from inappropriate digital material. The bill requires covered manufacturers (such as device makers, operating system creators, and application stores) to implement age verification mechanisms on digital devices, including estimating a user's age upon device activation and providing a digital age signal that categorizes users into age groups (under 13, 13-15, 16-17, and 18+). Websites and applications that offer mature content must recognize these age signals and take specific actions, such as blocking access for users under 18 if the site contains a substantial portion of sexually explicit material, or providing content disclaimers and parental control features. Application stores must obtain parental consent for users under 16 downloading applications and offer parents ways to supervise their children's online activities. The Michigan Department of the Attorney General has exclusive enforcement authority, with a process that allows entities 45 days to cure violations before potential civil action, with potential damages of up to $10,000 per violation. The bill emphasizes non-discrimination and ensures that covered manufacturers apply the same restrictions to their own platforms as they do to third-party services, with the ultimate goal of creating a safer online environment for minors.

Business and Industry, Government Affairs

https://legislature.mi.gov/Bills/Bill?ObjectName=2025-HB-4429