Bill > AB288

This bill introduces new regulations for labeling and selling plants that have been treated with certain insecticides harmful to pollinators. Specifically, the bill prohibits retailers and plant providers from advertising or labeling a plant as "beneficial to pollinators" if the plant has been treated with a systemic insecticide that includes pollinator protection warnings on its label. The bill defines key terms, including "plant" (which encompasses annual plants, bedding plants, and nursery stock), "pollinator" (an insect that pollinates flowers), and "systemic insecticide" (an insecticide absorbed by a plant and distributed through its vascular system). The legislation aims to prevent potentially misleading marketing that suggests a plant is helpful to pollinators when it has actually been treated with chemicals that could be harmful to pollinating insects. The bill will take effect on the first day of the seventh month following its publication, giving businesses time to adjust their labeling practices.

Agriculture and Natural Resources

https://docs.legis.wisconsin.gov/2025/proposals/reg/asm/bill/ab288