Bill > SB806

This bill amends the Unfair Trade Practices and Consumer Protection Law to address the use of artificial intelligence (AI) in content creation and distribution. The bill defines "artificial intelligence" as technology using predictive algorithms to create new content like audio, code, images, text, simulations, or videos. It introduces a new provision that makes it an unfair trade practice to knowingly or recklessly create, distribute, or publish AI-generated content without clear and conspicuous disclosure. Such disclosure must explicitly state that the content was generated by AI, be displayed when the content is first presented, and be presented in the same medium as the content. The bill also provides a detailed definition of "clear and conspicuous," which includes requirements for visibility, readability, and comprehensibility across various media formats, such as ensuring that disclosures are of appropriate size, color, contrast, location, duration, and audibility. The goal of these provisions is to protect consumers by ensuring transparency about the origin of AI-generated content. The bill will take effect 60 days after its enactment.

Business and Industry

https://www.legis.state.pa.us/cfdocs/billinfo/bill_history.cfm?syear=2025&sind=0&body=S&type=B&bn=806