Bill > S2524

This bill authorizes the Massachusetts Convention Center Authority (MCCA) to sell naming rights for its properties, including buildings, facilities, parking garages, function rooms, and public areas, with the goal of generating additional revenue for tourism and cultural programming. The legislation modifies existing laws to allow the MCCA to issue requests for proposals (RFPs) to potential sponsors, with the requirement that such RFPs remain open for at least 120 days. Revenues generated from these naming rights will be equally divided between the Massachusetts Tourism Trust Fund and the Massachusetts Cultural Facilities Fund. The bill changes the language from "shall" to "may" regarding naming rights, giving the MCCA more flexibility in pursuing sponsorship opportunities. The legislation specifically excludes properties that are already named or under existing sponsorship agreements as of December 31, 2024, unless the new naming opportunity is within a previously named asset. The MCCA is mandated to issue its first request for proposals within 180 days of the bill's enactment and to continue issuing proposals as needed to maximize potential revenue.

Budget and Finance

Joint Committee on State Administration and Regulatory Oversight (Joint)

https://malegislature.gov/Bills/194/S2524