Bill > SB0411

This bill amends the Michigan Liquor Control Code to expand the definition of "barware" to explicitly include beverage coolers or beverage refrigerators with a capacity of less than 10 cubic feet. The bill modifies Section 609, which regulates how alcohol manufacturers, distributors, and retailers can interact and what promotional items they can provide to each other. Specifically, the bill adds beverage coolers and refrigerators under 10 cubic feet to the list of brand-logoed items that can be provided by manufacturers or vendors to retailers. These items are subject to specific rules, such as being used only for display purposes, not exceeding $200 in value per item, being unilluminated, not being larger than 3,500 square inches, and remaining the property of the manufacturer or supplier. The bill maintains existing restrictions on providing "other valuable things" between licensees while clarifying the types of promotional items that can be legally exchanged. This change allows liquor manufacturers and distributors more flexibility in promoting their brands through small refrigeration equipment while maintaining regulatory oversight to prevent improper inducements between alcohol industry participants.

Government Affairs

https://legislature.mi.gov/Bills/Bill?ObjectName=2025-SB-0411