Bill > S2154

This bill directs the Federal Trade Commission (FTC) to create rules within one year that prohibit marketing firearms or firearm-related products to minors (individuals under 18 years old) in ways that might be attractive to them. The bill outlines specific marketing practices that would be considered inappropriate, such as using cartoon characters, offering brand merchandise like t-shirts or toys, featuring images of minors handling firearms, or designing products specifically to appeal to youth. The FTC would have enforcement powers to treat violations as unfair or deceptive practices, with potential penalties and the ability to take legal action. State attorneys general would also have the right to bring civil actions on behalf of residents, and individuals who are injured by violations could file private lawsuits seeking damages, attorney's fees, and other relief. The bill requires the FTC to submit reports to Congress about enforcement efforts and actions taken, and provides definitions for key terms like "firearm-related product" and "firearm accessory." If any part of the bill is found to be unenforceable, the remaining provisions would still stand. The overall goal is to prevent the marketing of firearms and related products in ways that might inappropriately target or attract minors.

Transportation and Infrastructure

https://www.congress.gov/bill/119th-congress/senate-bill/2154/all-info