Bill > A08916

This bill amends the racing, pari-mutuel wagering and breeding law to prohibit mobile sports wagering licensees from using artificial intelligence (AI) for two specific purposes: tracking a bettor's gambling habits and creating personalized promotional advertisements based on those habits. The legislation aims to restrict how sports betting platforms can leverage AI technology to target individual gamblers with customized marketing materials. By preventing licensees from using AI to analyze and profile individual betting behaviors for promotional purposes, the bill seeks to potentially protect gamblers from overly invasive or manipulative marketing practices. The law would apply specifically to mobile sports wagering platforms in New York State and would take effect immediately upon enactment. This regulation represents a response to growing concerns about the use of advanced technologies like AI in the gambling industry, particularly in how such technologies might be used to influence or exploit individual betting patterns.

Business and Industry

https://www.nysenate.gov/legislation/bills/2025/A8916