Bill > HB1779

This bill establishes new regulations for algorithmic pricing in Pennsylvania, requiring businesses to disclose when prices are set using personal data and prohibiting the use of protected class data (such as ethnicity, age, gender, or disability) in pricing algorithms. Businesses must provide a clear and conspicuous disclosure stating "THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA" when using personalized algorithmic pricing. The bill forbids using protected class data in a way that results in different pricing or denies advantages to certain groups. The Office of Attorney General is empowered to investigate violations and can seek injunctions, with potential civil penalties of up to $1,000 per violation. Consumers who believe they have been harmed can file complaints with the Bureau of Consumer Protection. The bill includes specific exemptions for insurance companies and financial services institutions. The legislation defines key terms like "algorithm," "dynamic pricing," and "consumer data," and provides detailed explanations of what constitutes protected class information. The new regulations will take effect 60 days after passage, aiming to increase transparency and prevent discriminatory pricing practices in consumer transactions.

Business and Industry

https://www.legis.state.pa.us/cfdocs/billinfo/bill_history.cfm?syear=2025&sind=0&body=H&type=B&bn=1779