Bill

Bill > S08483


NY S08483

NY S08483
Prohibits online retailers from basing prices on the hardware, software, or geolocation of an online device.


summary

Introduced
08/20/2025
In Committee
08/20/2025
Crossed Over
Passed
Dead

Introduced Session

2025-2026 General Assembly

Bill Summary

AN ACT to amend the general business law, in relation to prohibiting online retailers from basing prices on certain criteria

AI Summary

This bill prohibits online retailers from setting prices for consumers based on specific characteristics of their online devices, such as the device's hardware, software, or geographical location. The legislation defines key terms like "online device" (which includes laptops, smartphones, and tablets) and establishes rules for price generation. While retailers are generally banned from using device-specific data to determine prices, there are some exceptions: geolocation data can be used to account for legitimate cost differences between locations, to apply demand-based surcharges for immediately available services, or to reflect local tax and fee variations. The bill does not restrict traditional coupons, discounts, or public promotions. The law is designed to prevent discriminatory pricing practices that might take advantage of consumers' personal technology profiles, and it will complement existing local, state, and federal consumer protection regulations. The provisions will take effect on the first day of January following the bill's passage into law.

Sponsors (1)

Last Action

REFERRED TO RULES (on 08/20/2025)

bill text


bill summary

Loading...

bill summary

Loading...
Loading...