Bill > HB4824

This bill modifies Michigan's liquor control code by revising definitions related to brands and brand extensions in the alcohol industry. Specifically, the bill expands the definition of "brand" to include more comprehensive ways that suppliers can name, identify, or trademark their alcoholic beverages, such as using words, letters, symbols, or combinations thereof. The bill clarifies that a supplier's legal name or trade name can be considered a brand name only if it is prominently featured on the product's container or packaging for marketing purposes. The definition of "brand extension" is also broadened to include more nuanced ways a new product might be related to an existing brand, such as adding words, letters, names, symbols, or changing alcohol categories. Additionally, the bill introduces a new provision requiring suppliers of multibranded products (products containing brands from different suppliers) to register with the commission and appoint the wholesalers who have rights to the underlying brands. The bill is tied to another House Bill and will only take effect if that companion bill is also enacted into law, ensuring coordinated legislative action.

Government Affairs

https://legislature.mi.gov/Bills/Bill?ObjectName=2025-HB-4824