Bill > A09091

This bill requires search engines to disclose when the information they display is generated by artificial intelligence (AI). The bill defines AI as a machine-based system that can make predictions, recommendations, or decisions by using machine and human-based inputs to perceive and analyze environments, and then use model inference to generate options. Specifically, when a search engine shows AI-generated content, it must inform users in two ways: first, by displaying a clear, plain-language notice directly above the information in the same font size, and second, by placing a watermark across the AI-generated content. The purpose of these requirements is to increase transparency and help users understand when they are viewing information created by AI rather than human-written content. If a search engine fails to comply with these disclosure requirements, they can be subject to a civil penalty of up to $5,000. The law would go into effect 90 days after it is signed, giving search engines time to implement the necessary disclosures.

Business and Industry

https://www.nysenate.gov/legislation/bills/2025/A9091